INDUSTRY:
Finance / Lending
CLIENT:
Lendo.au
YEAR:
2025
ROLE:
Branding design, UI/UX design
Overview.
Lendo.au had no website, no clear brand, and managed all their loans and leads manually. I helped them create a fresh brand identity, design their first website, and build a simple CRM to streamline their workflow.
Challenge.
No online presence to introduce their services
Lead and loan management done through spreadsheets and messages
Lots of repeated admin work and no visibility across the team
Result.
Branding
Created a friendly, trustworthy visual identity: logo, colours, typography, and basic brand guidelines.
Website Design
Designed a clean, easy-to-navigate website explaining their loan services and guiding users to enquire. Mobile-first and conversion-focused.
CRM Design
Built a lightweight CRM where the team can track leads, update loan stages, add notes, and see the overall pipeline, reducing manual work significantly.
Outcome.
Clear online presence for customers
Centralised lead management
Faster, more organised internal workflow
A professional, modern brand to support future growth
