INDUSTRY:
Education
COMPANY:
EF Education first
YEAR:
2022-2024
ROLE:
Product designer
The challenge.
Learning has never been easy. It takes effort: day after day, lesson after lesson. But that effort shouldn’t be wasted on clunky interfaces, unclear study plans, or the frustration of not knowing what to do next.
The challenge was to design a digital learning experience that respected this effort. One that didn’t claim to make learning “easy,” but instead made it effective. To help students stay on track, see progress, and keep going when motivation wavers.
Understanding learners.
Before redesigning anything, it was important to understand what really mattered to learners. Surveys, interviews, and usability testing revealed clear patterns:
70% of students were career-driven, focused on measurable progress.
Motivation was a major struggle, across all age groups and learning styles.
Lack of structure was a key frustration. Students needed clearer study plans and next steps.
Over 1,500 students took the survey. Stated top challenges are common across all student persona/segments. Also, a few follow up interview conducted to understand the reason.
The design.
Goal-oriented planning
Every student starts with a clear objective, and the platform adapts to their needs.
Built-in motivation
Progress tracking isn’t just numbers; it’s designed to keep students going.
Smarter learning efficiency
Personalised study paths ensure that time spent studying counts.
Clear next steps
No more “what do I do now?” Intelligent recommendations keep students moving forward.
The result
With continuous testing and iteration, we built a platform that truly worked for students. The impact was immediate:
📈
User satisfaction scores rose from 3.2 to 4.1, with students reporting a clearer, more structured experience.
📈 📈
Lesson completion rates improved by 15%, showing stronger commitment to learning goals.
